Which Model Will Conquer the Global 2018 Market?

Will Samsung Galaxy knock Apple iPhone off the number one market position for most popular smartphone? For years, Apple iPhone has dominated the top few positions on the charts, with iPhone 6 and 7 being number one more than once. We are also starting to see a rise in competition coming from Huawei.

We’ll start with the Global favourite, Apple iPhone. The release of the iPhone X last November brought about a boost in Apple’s market share from 13.7 percent to 14.1 percent in the first quarter of 2018. We can’t say we’re surprised by this fact, especially because it finally decided to add some innovation to the latest model. Since the upgrades were quite the jump from the iPhone 8 (which didn’t do nearly as well as the iPhone 7 or 6), Samsung is going to have to show some kind of technological jump as well to keep up with the iPhone.

Despite it’s extraordinary architecture, something that could prevent iPhone X from staying ahead of Samsung Galaxy S9 is its current struggle triggering replacements. It’s also already looking at releasing a new model (Either the “iPhone 11 or iPhone XI”) by the end of this year. This doesn’t leave much time for the iPhone X to thrive in the market and also prevents users from getting to know their products. Many users cannot keep up with the frequent upgrades and price increases, which can be another factor that prevents them from reigning the smartphone market.

We previously mentioned Huawei. Never heard of it? It’s a smartphone that is currently dominating the Chinese smartphone market and rapidly growing on a global scale. A major factor preventing it from dominating in the Western world is simple: Western smartphone users have troubles pronouncing the name. The name “Apple” is so simple, yet specific. Or is it? According to brandingstrategyinsider.com, Steve Jobs said he was on one of his “fruitarian diets” upon deciding the name for his business. He said he had just come back from an apple farm, and thought the name sounded “fun, spirited and not intimidating.” Apple is now one of the biggest names in the tech industry. We can’t help but wonder how successful it would be if it had a more complex, technological name…

Moving on to the Samsung Galaxy S9, it was released March 2018, a little over 3 months after the iPhone X was released. One of its most competitive features is its stunning 5.8-inch display on the S9 model and 6.2 inch display on the Plus. Like the other Galaxy Smartphones, the S9 includes an infinity display. Another fiercely competitive feature is that it keeps the 3mm headphone jack, unlike the iPhone X. This sells a lot of people because it means no extra accessories need to be purchased and is much more convenient than easy-to-lose wireless buds. Samsung also added stereo speakers to the Galaxy S9 and S9 Plus which is good news for music junkies! The camera is a 12-megapixel Super Speed Dual Pixel lens with a variable aperture. In other words, it adjusts depending on light conditions. Perfect to add some awesome aesthetic to your Instagram page! It is also a cheaper option than the notorious iPhone X.

A study was conducted earlier this year, however, which showed results that iPhone users are the most loyal smartphone consumers and are the least likely to switch brands.
And now we ask you the million-dollar question: Which top brand will take the 2018 number one spot for most popular brand? Click here to send your forecast.

Voting closes in late-fall. Good Luck!

Leah Cross